Your Business Can Dominate Google, Bing & Yahoo Search
Any local business, large or small, can achieve front page local search ranking in engines by following a simple, proven strategy. By working with our experienced directory submission company, your company reaps the benefits without spending the time or effort to research these proven Internet marketing techniques. To help you along the path to outstanding search engine results for your business and the concept of Solomo Campaign or social media marketing, here is a basic overview of what it takes to dominate the Web. For best results, a combination of local search ranking, SEO and Internet marketing methods are put into action, then tweaked and refined over time.
High local search ranking in search engine results rely on your ability to:
Optimize your Google Places listing.
Build more citations (links leading to your site) than offered on your competitors’ sites SoLoMo Campaign.
Carefully select and use specific local keywords on your website.
Consistently get backlinks to your website, preferably on a monthly SEO plan. Never stop! Make sure your links are better than your competitors’ links.
1. Optimize Your Google Places Listing
We recommend following these steps to create a highly optimized Google Places listing. These suggestions may seem fairly technical, but they present an effective way to set up your listing.
Find 8 photos of your business and save them on your computer.
Make a video with your photos using tools available at animoto.com.
Upload the video to YouTube.
Pick 5 key services that you offer and use these terms as keywords.
Rename your pictures with a keyword + city (Example= oakland cracked iphone).
Determine your NAP (name, address, phone number) and use this NAP consistently in everything you do from here on out.
Add business details to Google Places (Web address, hours of operation, service area, payment type accepted, additional services).
Add 5 categories based on 5 services you offer. One category must be a Google Approved category. The rest can be keywords. (We do not recommend putting the city in the categories section.)
Write a nice, easy-to-read description with light use of keywords. Never mention keywords more than once in a description. Be sure to use the name of your city in the description.
Upload 8 photos to Google Places.
Go to panaramio.com and search for 2 photos that have your city name in the title. Then, upload these to your listing. These photos are typically GEO tagged.
Add the YouTube video to your Google Places listing.
Submit and verify your listing.
Add 2 or 3 coupons to your listing.
Now go back and “Share” an update within your listing. Use keywords in your post.
Get at least 5 people to post real reviews to your listing.
2. Build Citations for Your Website
Citations are defined as “mentions” of your business name and address on other web pages, even if there is no actual hyperlink to your website. An example of a citation might be an online Yellow Pages directory listing with no link. A citation also can be the local chamber of commerce or a local business association where your business information can be found. You may also see the term “web references” used as a synonym for “citations.” Citations are a key component of the ranking algorithms used by major search engines. All other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
TIP: It is important that you use a consistent NAP to build citations. Your NAP refers to your business’s name, address, and phone number. Establish your NAP and use it repeatedly (with no variations) throughout your citation-building effort.
Citations from established, well-indexed portals (like Superpages.com, for example) help increase the degree of certainty that search engines have regarding your business’ contact information and categorization. Citations help search engines validate that you are who they thought you were.
Some of the best places to get citations include:
Local search directories – These are large national directories like Superpages, Yelp, Kudzu, Insiderpages and AngiesList.
Geo-local directories – Get listed in directories that mainly focus on your geographic area.
Hyper-local blogs – Add your business listing to localized blogs in your community.
Industry-focused blogs or directories – Find directories commonly used and recommended within your specific industry and get a listing on each.
Data aggregation – Add your business to such sites as InfoUSA and Acxiom.
3. Optimize Your Website With Keywords
There is a huge amount of information on the web about search engine optimization. You either have to take the time to learn about it or outsource it to a reputable local SEO company that specializes in this area. SEO can be quite complex and technical. You are the expert at your job, and it might be best to let the experts do search engine optimization for you. To give you a glimpse of the big SEO picture, here are a few guidelines.
SEO basics begin with writing text on your site with specific keywords. Keywords let Google, and all the other search engines, know exactly what your business does. Choosing strong keywords for your website will help you rank higher in Google results because Google scans text and doesn’t really care what your site looks like.
TIP: The written content of your website should typically have keywords sprinkled throughout at a rate of about 1-2% of all text.
In addition, make sure to use the city, or city and state, of your service area as part of your keyword list. Another recommended practice is to focus on one keyword per page, optimizing that page for that particular keyword.
SEO Website Formatting Tips
Build “title tags” using the structure: keywords + city + phone. This helps your site rank better and is a major SEO ranking factor. This kind of title tag helps alert online searchers to exactly what your business does, because Google displays the title tag as your search result heading. Even better, your phone number might appear in the results, allowing customers to call you without even clicking onto your website.
Put your keyword in your H1 tags.
Maximize keywords in your image alt tags.
Link pages within your website by hyper-linking keyword anchor text within page content.
Add external links to authoritative websites such as Industry associations and popular reference sites like Wikipedia.
4. Local Link Building With Off-Site SEO
There is an overwhelming amount of information online regarding local SEO link building, but the basic premise is link acquisition. Link acquisition is the art of getting highly relevant authorities to point links to your site. You want to get a variety of links with some “naked links” or just your URL. Other sites should start using anchor text that matches your keywords and points to your site.
TIP: It is best to have about 50% of these links going to your homepage, and the other 50% going to internal pages.
Attracting links can be difficult, and is better off left to the experts. Local SEO companies can acquire links to your website using a variety of proven methods:
Press release distribution – A basic SEO plan might start with pumping out three or four press releases over a two-month period.
Article marketing – Submit articles using tools like ArticleRanks.com. Submit them so they drip feed every day. Never stop doing this.
Forum posting – Getting links from comments posted on forums are quite valuable. A few forum posts every month should work nicely.
Blog commenting – Post comments including links to your website on blogs.
Local directory listing
Profile creation and writing – Contribute content to Web 2.0 sites like Squidoo and Tumblr.
There are many other link-building strategies, but these ideas give you the basic overview of a plan that works for most businesses. SEO experts recommend investing anywhere from a few hundred dollars to approximately $1,000 a month in link building.
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