What's going on with your competitors meta keyword and description tags?

What’s going on with your competitors meta keyword and description tags? List of top 10.

After getting done with a little bit of keyword research for one of our clients and pondering the results. I noticed a few unique things that had been happening in the keyword structure of large home service companies. I figured I would share this information with you guys. I started out with a simple search on Google for “home services”.  I was using a chrome browser in an incognito window, with the Geo search area set to “USA”. I wanted to get the purest results I could without having any of my personal information or geo-specific area skewing the results. Below is the title, description, keywords that were set with meta-tags on the following sites. I picked out the sites from the search results that would be my clients direct competitor.  Their information is listed below. Results are from the first and second page. if the page did not have a meta name specified I did not include the title of the page in place of it and the results. So if there is no name tag there was not one on-site.

Please use the comments section below to give your thoughts on the information I found. As long as you’re not spam it will remain.

Home Advisor – one of the leading lead generation service company site’s online today!
<meta name=”keywords” content=”handy man plumbers handyman connection services electricians plumber plaster repairs septic system electric appliance repair” />
<meta name=”description” content=”Get matched to local Handyman Services contractors for your home improvement projects. HomeAdvisor’s network of Handyman Services contractors Are prescreened and customer-rated.” />  * no commas are used in between keywords

Red Beacon – Home Depot’s equivalent of Homeadvisor
<meta name=”title” content=”Find Trusted Local Handymen”/>
<meta name=”description” content=”Get price quotes, compare professionals, and book appointments online for virtually any home, office, or personal need!”/>
!!No Keyword tag!! * WTF

mrhandymancom – 2 surp’s on front page results
<meta name=”Keywords” content=”handyman services, minor home repairs, major home repairs, home repairs, handyman for hire, handyman help” />
<meta name=”Description” content=”Hire Mr. Handyman to take care of your minor and major home repairs. Contact us today for your professional residential handyman services.” />
<meta name=”Copyright” content=”Copyright (c) 2014 Mr. Handyman International, LLC.” />
<meta name=”Rating” content=”General” /> *I like adding the tag copyright, rating that’s cool!!

<title>Professional Sacramento Handyman Services & Home Repairs – Mr. Handyman</title><meta name=”Robots” content=”index, follow” />
<meta name=”Keywords” content=”Sacramento handyman services, handyman help, minor home repairs, major home repairs, professional handyman” />
<meta name=”Description” content=”Mr. Handyman serving Arden Arcade offers professional handyman services and home repairs. Call 916-487-8655 to request service today.” />
<meta name=”Copyright” content=”Copyright (c) 2014 Mr. Handyman International, LLC.” />
<meta name=”Rating” content=”General” /> *note this site still used my Geo information (I’m in Sacramento)


!!No Title!!
<meta name=”description” content=”5 Reviews of First Class Finishes Handyman Services &#34;Great guy! Super nice and super handy. He installed 7 ceiling fans, 1 chandelier, 83 kitchen cabinet knobs and pull drawers, 2 towel rings, and a wireless keypad for my garage in 2 days. I…”>
<meta name=”keywords” content=”Yelp,recommendation,San Francisco,bayarea,local,business,review,friend,restaurant,dentist,doctor,salon,spa,shopping,store,share,community,massage,sushi,pizza,nails,New York,Los Angeles”>  *a review on this page is showing up in the description content meta-tag

Angie’s List

!!No Keyword or Title!!

<meta name=”description” content=”Find Handyman Services in Sacramento. Read Ratings and Reviews on Sacramento Handyman Services on Angie’s List so you can pick the right Handyman Service the first time.” />
*note Angie’s list has about 150 links to other handyman contractor pages. It’s the same MAIN page that shows up every time in Google search. Looks like a link farm on the source page thought Google outed this type of construction? guess with enough PPC ads running and get away with anything.

<title>Handyman Services | Home Remodeling and Repairs by Licensed Experts</title>
<meta name=”description” content=”Handyman Matters provides home repair and handyman services all over the country. No job too big or too small! We guarantee our work!” />
<meta name=”keywords” content=”” /> !!empty!! Looked throughout page there is no other area that is meta taged.

handyprocom 2 pages in results
<meta name=”DESCRIPTION” content=”Turn to the trusted choice for handyman services. HandyPro serves Central Valley, CA; Denver, CO; Gwinnett, GA; Baton Rouge, LA; Kansas City, MO; and more.&quot;”>
<meta name=”KEYWORDS” content=”painting plymouth mi, plymouth mi home repair, bathroom remodeling plymouth mi”><script type=”text/javascript”>
<meta name=”keywords” content=”handyman, handypro” />
<title>Handyman.com The #1 Source to find a Local, Professional, Licensed, Screened Handyman</title>
<meta name=”description” content=”Handyman.com is the best place to find a professional contractor. Let us help you with your home ideas including how-to books, projects ideas, gifts, home plans and more.” />
<meta name=”keywords” content=”Handyman, Contractors, Home Services, Home Improvement, Improvement, Home, Remodeling, General Contractors, Electrical, Plumbing, Roofing, Siding, Handyman, handyman.com, Windows, Additions, Bathroom Remodeling, Interior Design, Kitchen Remodeling, Landscaping, Air Conditioning, Heating, Ventilation, Locksmith, Fences, Flooring, Appliance, Architects, Cabinets, Carpentry, Decks, Doors, Drywall, Glass Installation, Gutters, Home Inspectors, dsl.com, Handyman, Handyman Pro, Local, Service, Services, Home Building, House Cleaning, Insulation, Lawns, Masonry, Painting, Patios, Pest Control, Plastering, Skylights, Sprinklers, Sunrooms, Tiling, Tree Service, Wallpaper, Water Heaters, Waterproofing, Drain, Sewer Cleaning, Water Heaters, Heaters, Emergency, Emergency Service, Handyman, Handyman.com, ecorp.com, home improvement, improvement, home, remodeling, electrical, plumbing, roofing, siding, handyman, windows, additions, bathroom remodeling, interior design, kitchen remodeling, landscaping, air conditioning, heating, ventilation, locksmith, fences, flooring, appliance, appliances, appliance repair, cabinets, carpentry, decks, doors, drywall, glass installation, gutters, home inspectors, home building, house cleaning, insulation, lawns, masonry, painting, patios, plastering, drywall, skylights, sprinklers, sunrooms, wallpaper, water heaters, waterproofing, drain, sewer cleaning, water heaters, heaters, emergency, emergency service” /> *excessive much? Ahh you got sunrooms, like twice. Do you really want to do sunrooms? Can you see any others these dupes duplicated? or maybe they think capitalization makes a difference? I don’t know but I tell you it doesn’t help you in results to repeat keywords in your keyword meta-tag extra times.

as always hope we helped. Call us if you have questions about keyword research on your local business. (916) 550-4395

This Jeff M Christensen and I’m out!

I know there’s only nine when I finish my clients site I will add it and that will be a list of 10 meta-keywords and meta-description of the top local service companies off the front page of search results.

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