Social Media Strategy Template – Outline of SoLoMo Campaign

Social Media Strategy  Template – Outline of SoLoMo Campaign

Elements and tools of a strong social local mobile Strategy Template – SoLoMo Campaign to get your Business seen online.

Mobile optimized website – Just check that the template you use is optimized for mobile devices. Basically this means the content of your site will adjust to the screen size automatically. The site should be easy to navigate on a small screen. There are other ways to optimize your site for mobile but this is the major one.

Listings on other Sites – Directories, Navigation Systems and Social Networks are the best place to spend your time listing your business. It is the core of  your campaign the more place your listed and actively post and interact socially the better chance your will have of getting to the front page of Google organic search.

TIP: You can also get to the front page of Google through keyword rich directory listings on Yelp, Foursquare, Google Plus, YP, Yellow Pages, etc.

Social Media Strategy Template – Recommended social business profiles to start with when building your online presence.

There are hundreds Mapping and directory apps on the market. Each with their own data base of businesses.

You want to list your business in all of them. Its that simple the more listings, relevant content, and reviews you have.

The happier you’ll be with the results of you Social Media Strategy template.

Use the Google PR Ranking to help prioritize the first directories to submit too.

10 is Best Sites

O is New Sites

Start on the best and work your way down.

BUSINESS DIRECTORIES IN THE SOCIAL MEDIA STRATEGY TEMPLATE

Google Maps, Places, or now called Google Local – Must be listed here.

FourSquare – Very popular for the check-in feature.

Yelp – This is a must for any business type best listing in yelp shows up in top five results of Google search results.

YP.com – AKA Yellow Pages

Bing Local – Must be listed here.

Yahoo Local – Must be listed here.

Social Networks in the Social Media Strategy Template

Facebook Page– social image, social action, like, subscribe, post, comment

Twitter – social image, social action, like, subscribe, post, comment

Google Plus – social image, social action, like, subscribe, post, comment

Google Picasa –  hosted pictures are linked to your Google plus profile total integration.

TIP: Pictures will rank well on Google images search results.

TIP: Pictures should be tagged with keywords to provide  additional layer of SEO.

TIP: Picture’s SEO content should be changed before, uploading to each social profile. This will make each picture unique no matter how many times the picture is indexed.

YouTube Channel – host video content, social image, social action, like, subscribe, post, comment. Videos will rank well on Google video search results. Embedded videos should be hosted free with YouTube. Embedded videos can about upcoming events, trailers , reviews, instructional video how to.  YouTube video quite possibly could make it to search results before the micro-site.

Google Blogger– Same function as  micro-site.  Plus social image, social action, like, subscribe, post, comment.

Some Cloud – social music sharing site /with social profile am blogging. Plus social image, social action, like, subscribe, post, comment

 Navigation Systems – In car dash mounted GPS. Great place to list.

Backlinks

Social Forms – Forms specialized to your vertical are best but  Sports , Music, Concerts, Events etc. would work too – insert posts, bookmarks, hyperlinks to your site. Each one is another link leading back to you.

TIP: Try to find sites that have a Google PR Ranking 4 or better. High PR Ranking, better quality link it will be.

Yahoo Answers – Post answers to questions with back links to site. Answer questions relative to your business.

These are other ways to Optimize your in the Social Media Strategy Template or SoLoMo Campaign.  I will go in to detail in  future posts about all of them.

Social Posting – Facebook, Twitter, YouTube, etc. Post upcoming events or new food on your menu, coupons special offers

Social Bookmarking– Socialmarker.com, Squidoo Platforms like these post to sites for you.

Search Engine URL Ping –        Ping-o-matic    etc.

URL Link Exchange or Sharing– network of  websites that exchange back links to post on their site.

Article Submission – thousand article directories. Article submission software can be very useful for this task.  SEOnuke  or Traffic Travis are both good pieces of software. They will submit articles to over 8000 directories. A lot of them are Do-follow indexing which helps tremendously with ranking.

Social Connection and Interaction – This is for social interaction, promotions, Social Media Strategy Template, etc. Embedded video and share buttons are important search engine ranking tools. Use a coupon or voucher on your website and have customer show coupon on phone at time of purchase to redeem it. This social interaction is what drives the online industry.

Consider using the Business Profile Submitting Service to put your business on all online directories and social networks.  Yelp, Foursquare, YP.com, etc. Google gives local business profile listings priority in search results. To list as a business you only need a physical address, phone number, business name. But additionally the service will upload 10 photos and 1 video, if you do not have a video one will be made for your business. On directory profile you will be able to let customers know about an ongoing offers or coupons you want. This will instantly boosts your online presence and dramatically increase for customer traffic from the internet. After the service is complete you will own the first few pages of search results for your business name. You will have over 1000 backlinks that are to organic sites with Google ratings over 5.